Tipser, the Swedish e-commerce scaleup, opens up a New York office to meet the increasing demand from the US market. The company brings its monetization solutions for the media industry to the US, which allows direct-to-consumer e-commerce sales across all devices, apps and platforms from an inventory of over 100 million products.
The global media industry has seen a long and steady decline in advertising revenue. This has fuelled a global interest in alternative revenue sources. At the same time, lifestyle brands are looking to deepen their relationship with their customers by direct to consumer e-commerce, cutting out middlemen in retail. These two trends are converging at the point where Tipser’s platform exists. Tipser connects publishers and brands to reach consumers directly through integrated buy buttons placed in inspirational content.
Tipser’s embeddable shopping technology is live in 8 European markets including the UK, Germany, Spain, France and the Nordics. Europe’s largest publishers are currently using the platform including Elle, Dagens Nyheter, Cosmopolitan, Bonnier, Bauer Media, Hubert Burda Media, Schibsted and many more. Now that same technology is available to North American media companies and digital platforms.
The unique US market offering also includes cutting edge direct to consumer e-commerce in other channels including Instagram Marketplace, Google Shopping Actions and in voice controlled technologies like Google Assistant. This enables brands to virtually sell in any channel they like.
The company, which has now over 100 Million sellable products, from thousands of brands, is looking to grow it’s 2019 revenue by threefold. Tipser is now opening up an office in New York and has appointed Mike Sampson, the former Senior Vice President of Business Development for the global events company UBM, to spearhead the US expansion. Sampson is a serial entrepreneur and business leader who has been developing branding, e-commerce and sales strategies for more than 50 direct to consumer brands. At Tipser he is now overseeing the North American sales operation.
“The traditional retail model no longer exists. Digital technology has changed the way we look for and emotionally attach ourselves to products, and how we purchase. Tipsers technology has created efficient and profitable channels of distribution that enable the consumer to have a seamless and pleasant digital shopping experience on any digital surface”, Mike Sampson says.
Tipser was founded in 2011 with the mission of making commerce possible on any digital surface. Today the company works with Europe’s biggest media companies, price comparison sites and marketplaces to power e-commerce on their platforms.
“In the midst of the pandemic we are experiencing a perfect storm with a big shift to online shopping, while media and traffic platforms desperately are looking for new revenue streams to compensate for the accelerated decline in advertising. At Tipser we see an unbelievable increase of inbound requests from clients on both sides of the Atlantic for embeddable e-commerce revenues. We decided to open local operations also overseas, to service these clients best. Since the founding of Tipser 9 years ago, it’s been our dream to expand to the USA and now the time has come”, concludes Tipser Co-founder & CEO Marcus Jacobsson.
At Tipser we believe e-commerce should not be tied to any specific place, app or website. We make any product in the world buyable on any digital surface, with the most streamlined user experience possible. Tipser helps owners of online media, websites and platforms monetize users and traffic by selling relevant products. Beyond working with some of the largest online media companies, we collaborate with social networks and search engines. This makes it possible for consumers to buy goods directly at the point of inspiration, while offering brands a new profitable way of distributing products beyond their usual channels. To make sure we stay ahead of the competition we invest continuously in the latest tech, tools and in upskilling the teams. We automate processes and integrate systems to achieve incredible results. Our goal is to scale up the business fast but only if it’s sustainable growth that takes care of the environment and the team. Our team has doubled in size every year for the past three years and we’re not slowing down. Today, Tipser has a sellable inventory of more than 100 Million products and our embeddable e-commerce technology is used by Europe's largest media houses to generate a sustainable revenue stream. We have offices in Stockholm, Wroclaw, Barcelona and New York and are continuously expanding to new markets.